Our Areas of Expertise:
Design Public Relations 2.0 Mindshare Online Marketing Brand Strategy Identity Social Media Advertising Web 2.0. User Generated Content Brand Messaging Crisis Communications Brand Power Market Share Media & Analyst Relations Smart PR Creative Exposure Hybrid Social Networking Branding Stickiness SEO
Creative, strategic, crazy, passionate, loyal, intuitive and intent on discovering what’s special about a start ups brand and pushing that out to market.
did you say branding?
It all comes down to the way that people know you. They know your name. Your brand. Your visual assets: Logos, pictographs, color scheme. Blue! It’s CHASE! Purple and orange is FedEx. That jingle, that song, that spokesperson, that ad campaign, that particular sense of humor. Geico gecko—he’s branded out the wazoo. He’s got a look, an accent, and a specific sense of humor. You hear the joke, you can feel the gecko coming.
PR isn’t always seen as branding. “Crisis Communications,” for example, isn’t seen as in the realm of marketing, but if you think that, you’re managing the crisis the wrong way. Because managing a crisis is about handling the situation and then getting people to move on because they know your brand and they are grounded in that knowledge. Provided the crisis is handled the right way–the truth is told, the apology issued, the relevant information released, the villains publicly flogged—then what people want and need is to be reminded that your brand is still your brand. If you’ve done good marketing prior to the crisis then it’ll work. The worst crisis management—other than failing to do the aforementioned necessary things—is when you’ve done a poor job of communicating your brand prior to anything bad happening. In THAT case, you’ve got a situation on your hands where the only way that people know your name is through the Very Bad Thing. Much harder to recover.
It’s all about the branding.