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Design Public Relations 2.0 Mindshare Online Marketing Brand Strategy Identity Social Media Advertising Web 2.0. User Generated Content  Brand Messaging Crisis Communications Brand Power Market Share Media & Analyst Relations Smart PR Creative Exposure Hybrid Social Networking Branding Stickiness SEO

we are

Creative, strategic, crazy, passionate, loyal, intuitive and intent on discovering what’s special about a start ups brand and pushing that out to market.

did you say branding?

Now that's branding!

It all comes down to the way that people know you. They know your name. Your brand. Your visual assets: Logos, pictographs, color scheme. Blue! It’s CHASE! Purple and orange is FedEx. That jingle, that song, that spokesperson, that ad campaign, that particular sense of humor. Geico gecko—he’s branded out the wazoo. He’s got a look, an accent, and a specific sense of humor. You hear the joke, you can feel the gecko coming.

PR isn’t always seen as branding. “Crisis Communications,” for example, isn’t seen as in the realm of marketing, but if you think that, you’re managing the crisis the wrong way. Because managing a crisis is about handling the situation and then getting people to move on because they know your brand and they are grounded in that knowledge. Provided the crisis is handled the right way–the truth is told, the apology issued, the relevant information released, the villains publicly flogged—then what people want and need is to be reminded that your brand is still your brand. If you’ve done good marketing prior to the crisis then it’ll work. The worst crisis management—other than failing to do the aforementioned necessary things—is when you’ve done a poor job of communicating your brand prior to anything bad happening. In THAT case, you’ve got a situation on your hands where the only way that people know your name is through the Very Bad Thing. Much harder to recover.

It’s all about the branding.

Continue reading »]]> Fire can be man’s reliable friend and worst enemy at the same time. Since time immemorial, fire has destroyed great civilizations. Even the mighty ancient Rome was consumed by fire in some period. Houses in cities and the countryside must have some protection from fire. Because of the great possibility of fire, fire fighting components are compulsory in every structure. Aside from these precautions, houses can be enhanced to protect it from extreme heat and minimize the impact of fire. Siding Maryland explores the materials that are efficient in minimizing heat transfer and combustion. House siding does not totally encapsulate the structure from fire. What it does is to keep fire at bay until the time fire fighters arrive.

The perfect protection from fire is the stone siding. Its natural finish makes it a top candidate for cosmetic appeal. In terms of durability, it is definitely stronger than concrete and brick. Stones are practically incombustible provided that it is not subjected to high intensity heat like the kind that develops inside a volcano. Aside from fire, stone siding protects a house from harsh elements like heavy rains, wind, and insect infestation. Homeowners who prefer this type of siding must be prepared for the cost because it is more expensive than conventional house siding. Aside from the cost of the material, contractors need specialized equipment and more working time to install the stones. On the other hand, the maintenance cost of stone is negligible compared with other siding materials.

Nonetheless, end users who cannot afford to buy stone siding can settle for more affordable siding materials. The brick and stucco house siding are also considered as fire-proof materials. Houses that use them as exterior walls have an effective protection from early stages of fire incidents. In the end, observing essential fire precautions is the best deterrent against this terrible occurrence. Homeowners must understand that it is more affordable to minimize a fire than to spend for building a new house. Construction materials have their distinct limit in terms of durability and efficiency. However, they can last longer if used properly and periodically maintained.